Search Engine Optimization is the process of choosing targeted keyword phrases related to your business and ensuring that your site ranks well when these keywords are used during a Web search. In other words, SEO helps ensure that a site is accessible to search engine “bots” and improves its chances of ranking high on popular search mechanisms like Google, . As greater visibility on the Internet is sure to bring more targeted traffic to your Website, it will become a 24x7 operational hub – driving quality leads at minimum cost.